As a small business owner you know very well that it's all about cash flow. Certainly you want to feel fulfilled, follow your passion and help people, but at the end of the day, if you aren't making money, it's not fun.
Part of what makes a business a business is the cash flow. You need to have more money coming in than going out.
I remember my first year in business when the flow had slowed down to a trickle and then almost stopped at one point. I