"How do I know how to price my services? If I charge too much, people will go away and if I charge too little I will starve!" These are comments I hear from my clients regularly. Nothing will cause you as much stress and confusion as the topic of money. It brings up huge issues.
I have written before about the difference between selling a product and a service. So many more fears and self-doubts come up when you are selling your own service. That fear is immobilizing and can propel you to charge way less than you need to have a sustainable business.