The problem with charging by the hour.

Charging by the hour is finally getting the reputation it deserves as you feel stretched to make a profit!. More and more small business owners are realizing how and why it doesn't work in helping you to create a sustainable business. The more of an expert you are, the more this hourly charge doesn't make sense, because your work is not a commodity and it can be highly differentiated from people who do a similar line of work.

By |2018-03-15T23:12:32-07:00April 20th, 2012|Back to Your Roots|4 Comments

What exactly is your “core marketing message,” and what makes it so important?

One foundation piece involves developing a strong core marketing message and to know your niche clients inside and out. It doesn't work well to only know them, sort of. Sort of doesn't pay the bills. However, there is a process to figuring this out and it is important to stick with it until you get that gut feeling that you've nailed it.

By |2018-03-15T23:12:32-07:00January 22nd, 2012|Crone Medicine Art|0 Comments
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