If you are like most business owners you've probably put tons of time into marketing activities. This is true for all service-based entrepreneurs. However, it's not all about time! It’s also about the methods you use and the messages you put out. Here are three marketing mistakes I have seen over and over from people who have no plan.
Did you know that virtually all successful service-based business owners have a strong, clear, niche focus? When you go to their websites you are not confused. It is very clear what their message is and who it is directed to.There is no ambiguity.
I have certain mantras I say to my clients over and over. One of them is, " Figure out where your niche clients hang out and then go there!" However once you are there, it makes a huge difference what you actually do.