One of the first questions I ask people who approach me for help is, “What is your vision for your fully developed business?” I hear a whole variety of responses but most people don’t get it. Maybe you can relate too and you want to earn X amount of dollars but don’t see the road map to getting there.
I love working with creative people. They are fun, spontaneous and passionate. Those are all positive traits that help them to be great at helping people via their services. Creative people are also notorious at struggling with getting their business to be successful. If you can relate to this, you most likely have a vision for your business that is way too small. This can hold you back and will affect every decision you make! Here are 5 things to consider. Look at this list and ask yourself if this sounds like you.
For the first 5-7 years it takes about 4 hours a day of marketing to really keep your business energized and afloat. That's a lot of hours and a lot of focus.
There's GIVING and there's giving. GIVING is an essential piece of marketing your service. Without giving you will never, ever get your business off the ground and to its full potential. Instead of a huge flow of clients, you will have only a trickle.
In order to have a thriving business you have to temporarily turn your focus away from your service you are so attached to doing. Your focus needs to be on your clients and who they are and what they need. This is not about you. It is all about them.