One of the first things you did when beginning your business was to figure out your niche.  Right.  Everyone says, “You gotta have your niche!”  

You were told this was important after listening to scads of free webinars so you worked your butt off trying to figure it out and came up with something that felt ok. Just ok, but it had to be good enough. 

During the  “struggle” stage of your business, “ok,” is the best you can do, and from that place you begin experimenting and learning more about who you are and who you are helping.

This happened to me. I began with doing the best I could to be specific and not too general and yet I really didn’t know what I didn’t know. arrg. It was frustrating but it is also a process.

roots have grown deeply right into the soil and which allows your business tree to grow stronger and more distinctive (3)

What I know now is there is something I call your Deep Rooted Niche and it can only come when your business roots have grown deeply right into the soil and which allows your business tree to grow stronger and more distinctive. 

Al cherry trees don’t look the same. Some are more gnarly, some have branches that grow east and some grow west. There are also different types of cherries- Bing, Ranier, Black, and people will pick according to their taste.  I am sure you get my drift. If a Bing cherrie tree presented itself as offering of “general” cherries how many people would be attracted to it?

Your business tree is  like no one else’s, so there’s is also no competition and the more you put out who you are the more you will attract people who want you because of who you are.

It’s about your own:

Voice
Color
Words
Message
Values
Energy
Style
Purpose

And you also speak to not everyone, but those people who Love you for you.

Part of creating that Deeply Rooted Niche is to know who  you are yourself, not just in the business world, but everywhere. 

If you want to find out more about how to figure this out and create your Deeper Niche, schedule a free Wise Strategy Call with me. Love to talk with you.