Headshot, sassyJoanne McCall was fascinating for me to interview as she is one of those people in a unique business that most people don’t really understand.

Joanne McCall knows how to capture the attention of top-tier national media. She works mainly with authors and business owners.

She’s on a first-name basis with hundreds of the world’s top-rung producers, editors, writers, and journalists, Joanne holds the key to outlets such as USA Today, The Wall Street Journal, Self, More, Investment Business Daily, The View, Today, Forbes, The Huffington Post, Yahoo, and many others.

I love her story about how she began by landing in a dream job while still in high school as part of Junior Achievement, at a local radio station. She  started part time at age 17 and eventually it turned into a full-time career.

In this way she entered the world of media through a back door. Because of family challenges, the radio offered her structure and she loved it. Eventually Joanne was interviewing authors and business people. She travelled around the country as a radio groupie and eventually stayed with the same station for two years until she got fired so the boss could hire his best friend.

She was 30 then and took it personally but it prompted her to look at other choices and she ended up as a PR director for a large conference center which eventually led to her first job setting up a book tour for an author.

She goes on to share how these experiences paved the way for her present business as a media specialist and mentor.

A compelling speaker and in-demand teacher, Joanne is unlike other media mentors. She stays on the cutting edge of trends and changes taking place within the industry, and helps you do what is necessary to take advantage of these changes.

Listen to the podcast to hear her whole story. 

 Her wisdom tip:  “Believe in yourself, the part of you that has your back.  Write down your dreams and goals and look at whats more important to you. Keep your attitude in check and let go of stuff that doesn’t really matter.”

You can connect with Joanne